Presenting TKer 📈

Telling the story of how the stock market usually goes up

What TKer can do for you

There’s a lot of news and a lot of media companies bombarding you with headlines.

BUT there aren’t enough services cutting through the noise and providing the critical context you need to make sense of it all. This is particularly important if you’re making financial decisions based on your expectations for the markets and the economy.

TKer is here to help.

When you see a scary headline about how the stock market is down 5% from its highs of the year, TKer will tell you if it’s not that scary since the market sees an average intra-year drop of 14%. 

TKer will acknowledge that the pace of new home sales is growing while also pointing out that all of the growth is coming from the sales of homes for which construction has yet to be started.

While everyone may tell you that tighter monetary policy is more bearish than loose monetary policy, TKer will remind you that higher stock prices have historically followed the Fed’s first rate hike.

TKer isn’t here to point you in one direction or another. Rather, TKer is here to provide color and context. TKer’s aim is to empower you with information that’ll enable you to make better financial and economic decisions.

Become a paid subscriber and you’ll get about two to four newsletters per week. You’ll also receive the weekly newsletter on Sundays. You can sign up as a paid subscriber for $9 a month. For $99, you can get an annual subscription.¹

Sign up for a free subscription to receive the weekly newsletter on Sundays and occasional public posts.

Over the next few weeks, I will be providing free previews of paid content.

FAQs

Why am I doing this now?

There’s currently a lot of bad news and a lot to be worried about. And yet the stock market trades near record levels and GDP is at all-time highs.

The truth is that there’s always a lot of bad news, and there’s always a lot to be worried about.

BUT our world is made up of people who want things to be better. People who want a higher standard of living for themselves and the ones they care about. And this usually comes with the perpetual demand for better goods, better services, and better policies.

This incentivizes things like hard work and ingenuity as people develop the technology and processes to make things better. For every problem, there are people seeking solutions. All of this is bullish for the economy and the stock market in the long run.

Unfortunately, this fundamentally bullish long-term theme is often lost or forgotten amid pessimistic noise.

TKer was inspired by my conversations with a wide array of readers including students, retail investors, financial advisors, Wall Street analysts, business news editors, and many professionals who don’t work in finance. It turns out that some of you are seeking fair coverage of the markets and the economy without the unnecessarily unnerving headlines and ephemeral noise that sometimes fills the pages of the major news outlets.

What’s TKer?

TKer is original and curated news, data, analysis, and commentary aimed at informing and educating readers on what’s actually going on in the economy and the markets.

It’s the unabashedly bullish stuff and some terrifyingly bearish stuff, all presented with data-driven context.

It’s the stuff you’ll be thinking about and referring back to in the weeks, months, and years to come.

Who’s TKer for?

TKer is for anyone who wants to be informed but doesn’t have the time to sift through the daily deluge of headlines and dive deeper to uncover the stories that matter.

It’s for folks who already have too many distractions in their lives but want to be current on the things affecting their financial and economic situation.

When will you get TKer?

Every Sunday, you’ll get a weekly newsletter that’ll include commentary on a major theme in the markets, highlights from the past week’s news, and a preview of the week to come. Length will depend on the news flow. If there’s not much going on, you’ll see very little from me.

During the week, you’ll get newsletters in real-time. The format and content will vary and depend entirely on the flow of news. I’m not going to force newsletters when there’s nothing to talk about. That said, my 15 years of experience writing about markets tells me you should expect two to four issues a week.

How do you use TKer?

TKer is intended to be a low stress, low time commitment offering.

I’ll only send TKer if I think there’s something worth reading. Hopefully, the newsletter headline will signal as much.

BUT don’t fret if you can’t read everything. Your time is limited. If I’m writing about something worthwhile, you can bet I’ll reference it and hyperlink to it in future issues.

Why follow Sam Ro?

I’ve been writing about markets and the economy for 15 years. During that time, I’ve written widely-circulated newsletters for Forbes, Business Insider, Yahoo Finance, and Axios.

During this time, I’ve developed a framework for covering markets (which I’ve written about here, here, and here) that I’ve employed while leading some pretty successful newsrooms. It’s a framework I’ve used in my writing, which has helped me grow my following.

Basically, I write for people like me.

I didn’t study finance or economics in school. But like many, I quickly recognized the importance of financial literacy when I graduated from college with no money, no job, and a lot of debt. I picked up work but spent all of my free time reading up on personal finance, investing, and financial markets.

I eventually got a job working as an analyst for two Forbes stock picking newsletters, where I read thousands of 10Ks and built thousands of DCF models while earning my CFA charter. I later went to Business Insider where I led the site’s global coverage of markets and the economy. I went on to do the same at Yahoo Finance, where I also co-authored Yahoo Finance’s prized Morning Brief newsletter. I briefly wrote the Axios Markets newsletter before deciding to go all in on TKer. And now I’m here with you.

1. New pricing went into effect on May 1, 2025. More information here »